Posts Tagged "solutions-transformation"

Leveraging Services to Grow Solutions Revenues at GE Healthcare

Moving from a product to a solutions focus is a daunting challenge for most B2B companies.  When companies realize that a product-only strategy is, in the long term, a great market-exit strategy, the challenge they then face is how to make the shift to a true customer solutions orientation.  Some[...]

Solutions Marketing: Helping Your Customers Become Solutions Companies

The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff.  The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and[...]