Posts Tagged "solutions-success-in-categorysolutions-marketing-success-stories"

Solutions Marketing: How Avnet Applied Change Management Principles to Make the Transition from a Products-Based Company to a Solutions Company

We recently conducted a poll and asked what the biggest challenge in moving from a product-oriented business focus to a more customer-centric, solutions oriented approach was.  I was surprised that an overwhelming percentage of the respondents selected   “managing the cultural and behavioral[...]