Posts Tagged "solutions-success"

Solutions Marketing: A 4-Step Model to Building an Effective Customer Advocacy Program

"Our solutions providers can’t assume that we’ll stay loyal to them. From our point of view, they need to earn our business every day. If they provide us the value that they promise, we’ll be great customers for them. We’ll even help them get other customers." Does this sound like any[...]

Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM

A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]