Posts Tagged "solutions-marketing-invensys-organizational-strategy-strategic-shift-in-categoryoffering-distinction"

Solutions Marketing: How Invensys built a Business Value Solutions Model that Moved it out of a Commodity Business

The Challenge Many technology companies that have served the manufacturing and process automation markets have struggled to get technology innovation accepted, resulting in a concentration of products that are seen to be commoditized and generic “for the plant floor”.  This is a story of a[...]