Posts Tagged "solutions-campaign"

Solutions Marketing: How Xerox is Engaging Decision-makers with a Printed Magazine and a Big Idea

Generating the Big Idea In early 2012, when Jeannine Rossignol, VP of Marketing Communications for US Client Operations (USCO) at Xerox, set out to develop new demand generation programs to support a recently-reorganized sales force, one of her team’s first activities was to review the messaging[...]

Solutions Marketing Campaign Launch – Getting the Sales Force Ready to Sell Successfully

Many of the solutions-oriented companies we’ve worked with have finely-tuned processes to bring solutions to market.  But getting the sales teams and partners ready for that launch—and preparing them to sell the new solutions successfully -- are often overlooked as the marketing team focuses[...]