Posts Tagged "ranjay-gulati"

Why is customer-centric marketing still more talk than action?

Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]

Customer-centricity for catalyzing solutions success

We're thrilled that Tom Sadtler, a veteran marketer with deep experience in solutions marketing at HP, CA, and other industry leaders, has joined the fold at Solutions Insights as one of our trusted associates. Tom is particularly interested in organizational change for solutions, and agreed to[...]