Posts Tagged "new-solutions-development"

Stop Creating Your Solutions with a New Product Development Methodology

Picture this scenario – you’re a Product Development Manager or Director at a large B2B company, and you’ve just been asked to develop a new “solution”.   Instead of being asked to design an upgrade or add new features or functionality to a single product, you’re now responsible for[...]

Findings from the Benchmarking Survey on New Solutions Development

The results of our first-ever New Solutions Development (NSD) benchmarking survey are in, and they confirm much of what we’ve suspected about the process – it’s important, it’s different from product development, and it’s hard. As we learned in our previous research, product marketers[...]