Posts Tagged "marketing-challenges"

Why a True Solutions Focus Benefits the Organization as Much as the Customer

As part of our Solutions Marketing MBA course at Hult International Business School, 12 student teams were assigned an experienced Solutions Marketer to guide us through an analysis of their solutions business.  We had the opportunity to explore how solutions marketing has driven an internal and[...]

Customer references and solutions marketing: Building blocks for business impact

B2B marketers focused on high value solutions know that customer evidence is like gold. Great products may sell themselves based on features or price. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services,[...]