Posts Tagged "marketing-automation"

Marketing Automation, Analytics Big B2B Trends for 2012

After interviewing some 200 brand marketers and executives from 10 agencies that work with business-to-business clients, Jeff Ernst,Forrester Research analyst concludes that marketing automation and analytics, mobile devices, and content marketing will be big trends in 2012. For some, those[...]

Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM

A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]