Posts Tagged "innovation"

Why is customer-centric marketing still more talk than action?

Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]

MIT and the new physics of marketing

Yesterday's New York Times had a fascinating article about changes in teaching introductory physics...which got me thinking about the changes we're working through in marketing. Like most universities, M.I.T. has traditionally taught introductory physics in large lecture halls. Professors[...]