Posts Tagged "go-to-market-strategy"

Solutions Success Story: How Honeywell Provided Customers with a Full Solutions Experience

Dealing with Solutions Complexity The complexity of today's go-to market models for solutions can make heads spin within the marketing and sales groups of technology companies.  It’s very typical for a customer to deal with 3-5 separate companies in order to piece together their own solution. [...]

Solutions Success Story: How VMware shifted its go to market strategy to a solutions focus

VMware, a software company focused on virtualization and cloud computing, recently faced a classic dilemma that many companies, especially technology-based companies, have encountered. The business model was to develop and sell software packages. These packages were created and sold as products --[...]