Posts Tagged "editorial-strategy"
- Most Recent Blogs, Customer Connection
- content marketing, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Media, Editorial strategy, Marketing Innovation, Lead Generation, Marcom
- 1 comments
B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., customers, prospects, and other stakeholders) with interesting and useful material on a[...]
- Customer Connection, Most Recent Blogs
- content marketing, content, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Journalism, Media, Editorial strategy, Pew, Social
- 0 comments
A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media.
We all know that social media is increasingly central to how we get our news and information. The main finding[...]