Posts Tagged "customer-centric-solutions"

Solutions Marketing: What are 5 Key Factors to a Successful Transition from Products to Solutions?

I recently had a conversation with two marketers working for a bio-tech company.  Their challenge sounded very familiar: how to effectively combine their company’s products and services to create solutions that address  their customers’ real needs and opportunities.  As we talked, one of[...]

Solutions Marketing: Thinking Differently to Build an Award Winning, Customer-Centric Solution

Several years ago, the Solution Insights team worked with a group of marketers and solutions executives to agree on what we meant when we said that a company created, marketed and sold a “solution.”  We received input from senior level marketers in a range of businesses and industries,[...]