Posts Tagged "value-proposition"
- Most Recent Blogs, Other Solutions Issues
- 4 P's, Solutions, Marketing Innovation, Other Solutions Issues, Marketing mix, Offerings, Shifting Trends, Value, Value Proposition
- 5 comments
Virtually every marketing student on the planet can recite the 4 P’s: Product, Price, Place and Promotion. Since the early 1960's when Harvard Business School professor Neil Borden first described them as key elements of the marketing mix, the 4 P's have held their ground as the foundational[...]