Solutions Marketing: The four P's are OVER

• 06-02-2011
• Most Recent Blogs, Other Solutions Issues
• 4 P's, Solutions, Marketing Innovation, Other Solutions Issues, Marketing mix, Offerings, Shifting Trends, Value, Value Proposition
• 5 comments

Virtually every marketing student on the planet can recite the 4 P’s: Product, Price, Place and Promotion. Since the early 1960's when Harvard Business School professor Neil Borden first described them as key elements of the marketing mix, the 4 P's have held their ground as the foundational[...]
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