Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM

• 23-02-2012
• Most Recent Blogs, Success Stories for Sales Acceleration, Success Stories
• ibm, CategorySolutions Marketing Success Stories, Leveraging marketing technology, solutions marketing, Marketing Automation, solutions success, Demand generation, Markeitng campaign, Sell solution, Success stories, Unica in CategorySales Acceleration
• 4 comments

A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]
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