Solutions Success Story: How VMware shifted its go to market strategy to a solutions focus

• 15-04-2011
• Success Stories for Strategic Alignment, Most Recent Blogs
• Go-To-Market strategy, CategoryStrategic Alignment, sales, Solutions, Marketing Innovation, Solution Selling, Sales strategy, VMware, Organizational alignment, Transformation in CategorySolutions Marketing Success Stories
• 2 comments

VMware, a software company focused on virtualization and cloud computing, recently faced a classic dilemma that many companies, especially technology-based companies, have encountered. The business model was to develop and sell software packages. These packages were created and sold as products --[...]
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