Posts Tagged "top-accounts"
- Customer Connection, Most Recent Blogs
- Bev Burgess, solutions marketing, Customer Connection, KAM Programs, KKey account management, Marketing technology, customer engagement, solutions selling, top accounts
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Recently, SI interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing’s role in Key Account Management (KAM) programs. Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow[...]