Using Thought Leadership to Address the 3 Top Solutions Marketing Challenges

• 07-06-2012
• Other Solutions Issues
• Thought Leadership, solutions marketing, Other Solutions Issues, Solution Marketing, identify audience, New Market Opportunities, Organization Silos, Thoughtleadership, Working Across Silos
• 18 comments

In a February 2012 survey that was conducted by Solutions Insights and ITSMA on Anatomy of Solutions Marketer only 6% of solutions marketers listed as one of their top three challenges “Creating thought leadership to support solutions approaches.” Either they've got this problem solved, or they[...]
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