Posts Tagged "thought-leadership-role-in-categoryother-solutions-issues"
Solutions Marketing: How to Manage a Successful Thought Leadership Program
- 16-10-2013
- Most Recent Blogs, Other Solutions Issues
- Thought Leadership, Business Innovation, Marketing and Content Strategy at SAP, Michael Brenner, Thought Leadership Communication, Thought Leadership for Solutions, Thought Leadership Role in CategoryOther Solutions Issues
- 0 comments
An Interview with Michael Brenner, VP of Marketing and Content Strategy at SAP Solutions, in a B2B context, are typically offerings that are complex, high value and intangible. Using traditional push marketing techniques that are more commonly used for product marketing hasn’t been viewed as very[...]
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