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- Thought Leadership, Business Innovation, Marketing and Content Strategy at SAP, Michael Brenner, Thought Leadership Communication, Thought Leadership for Solutions, Thought Leadership Role in CategoryOther Solutions Issues
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An Interview with Michael Brenner, VP of Marketing and Content Strategy at SAP Solutions, in a B2B context, are typically offerings that are complex, high value and intangible. Using traditional push marketing techniques that are more commonly used for product marketing hasn’t been viewed as very[...]