Solutions Marketing: Musings on a Definition

• 18-08-2011
• Most Recent Blogs, Strategic Alignment
• Solutions Marketing definition, solutions marketing, Sales Enablement, Competitive analysis, Key business problem, Messaging and positioning, New solutions, Pricing, Thought leadership in CategoryStrategic Alignment
• 2 comments

A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written. I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]
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