The four engines of B2B marketing success

• 28-06-2010
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• content, sales, buyers, Solutions, Strategy, Social Media, Selling, Lead Generation, Management, Thought Leadership in CategoryOther Solutions Issues
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A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business. He's a bit like a kid in a candy store. He's got budget to spend, executive support for more[...]
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