Posts Tagged "thought-leadership-in-categorycustomer-connection"
B2B marketing as media: Six ways to think like an editor
- 05-04-2011
- Most Recent Blogs, Customer Connection
- content marketing, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Media, Editorial strategy, Marketing Innovation, Lead Generation, Marcom
- 1 comments
B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., customers, prospects, and other stakeholders) with interesting and useful material on a[...]
READ MORE
Four levels of B2B content sharing: Publishing isn't everything
- 01-02-2011
- Customer Connection, Most Recent Blogs
- content, PR, Thought leadership in CategoryCustomer Connection, Content Management, Content Sharing, Curation, Publishing, Social Media Marketing, Syndication
- 7 comments
Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media.
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of[...]
READ MORE
Two cheers for Eloqua's new Content Grid
- 15-06-2010
- Most Recent Blogs, Customer Connection
- content marketing, content, Eloqua, sales, Solutions, Thought leadership in CategoryCustomer Connection, Social Media, Content grid, Inbound Marketing, Infographic
- 0 comments
Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks!
My small beef is with the definition of "content marketing" that underlies the[...]
READ MORE
Editorial strategy: Why do B2B customers need your information?
- 24-05-2010
- Customer Connection, Most Recent Blogs
- content marketing, content, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Journalism, Media, Editorial strategy, Pew, Social
- 0 comments
A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media.
We all know that social media is increasingly central to how we get our news and information. The main finding[...]
READ MORE
The lure of cheap content in B2B marketing
- 26-04-2010
- Most Recent Blogs, Customer Connection
- content marketing, Thought leadership in CategoryCustomer Connection
- 3 comments
An article in MediaWeek on content mills like Demand Media and Seed.com got me thinking about the dangerous lure of cheap content in B2B marketing. The goal of the content mills is to crank out a huge volume of search-oriented content for the web as cheaply as possible and sell advertising[...]
READ MORE
Can corporate journalism work?
- 08-04-2010
- Customer Connection, Most Recent Blogs
- content marketing, Thought leadership in CategoryCustomer Connection, ontentmarketing, Journalism, Media
- 0 comments
Read an interesting post by Ike Pigott today (thanks Amber) suggesting that as mainstream journalism continues to shrink, struggling journalists should consider jumping to the dark side and plying their trade as corporate journalists.
Ike distinguishes his notion of the corporate "embedded[...]
READ MORE
Social media and thought leadership: The virtuous circle for B2B marketing
- 12-03-2010
- Most Recent Blogs, Customer Connection
- content marketing, Solutions, Strategy, socialmedia, Thought leadership in CategoryCustomer Connection
- 1 comments
As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way.
All too often, at least in my experience in the tech sector, marketers investing in thought[...]
READ MORE