Posts Tagged "thought-leadership-communication"
- Other Solutions Issues, Most Recent Blogs
- Thought Leadership, Business Innovation, Marketing and Content Strategy at SAP, Michael Brenner, Thought Leadership Communication, Thought Leadership for Solutions, Thought Leadership Role in CategoryOther Solutions Issues
- 0 comments
An Interview with Michael Brenner, VP of Marketing and Content Strategy at SAP Solutions, in a B2B context, are typically offerings that are complex, high value and intangible. Using traditional push marketing techniques that are more commonly used for product marketing hasn’t been viewed as very[...]