Posts Tagged "thought-leadership"
Solutions Marketing: How to Manage a Successful Thought Leadership Program
- 16-10-2013
- Most Recent Blogs, Other Solutions Issues
- Thought Leadership, Business Innovation, Marketing and Content Strategy at SAP, Michael Brenner, Thought Leadership Communication, Thought Leadership for Solutions, Thought Leadership Role in CategoryOther Solutions Issues
- 0 comments
An Interview with Michael Brenner, VP of Marketing and Content Strategy at SAP Solutions, in a B2B context, are typically offerings that are complex, high value and intangible. Using traditional push marketing techniques that are more commonly used for product marketing hasn’t been viewed as very[...]
READ MORE
Using Thought Leadership to Address the 3 Top Solutions Marketing Challenges
- 07-06-2012
- Other Solutions Issues
- Thought Leadership, solutions marketing, Other Solutions Issues, Solution Marketing, identify audience, New Market Opportunities, Organization Silos, Thoughtleadership, Working Across Silos
- 18 comments
In a February 2012 survey that was conducted by Solutions Insights and ITSMA on Anatomy of Solutions Marketer only 6% of solutions marketers listed as one of their top three challenges “Creating thought leadership to support solutions approaches.” Either they've got this problem solved, or they[...]
READ MORE
TL in 4D: Four dimensions for thought leadership success
- 04-05-2010
- Most Recent Blogs, Customer Connection
- Accenture, content, ITSMA, ISBM, Deloitte, McKinsey, Strategy, Thought Leadership, White Papers in CategoryCustomer Connection
- 0 comments
B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. If we can produce interesting and useful content, and use social media and other platforms to spread[...]
READ MORE