Posts Tagged "technology-complexity"
Social Data can Add Years to a CMOs Tenure
- 31-05-2012
- Related Blog, Most Recent Blogs
- CMO, Technology complexity, real-time data, sSocial Data, Related Blog
- 0 comments
Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the[...]
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