Social Data can Add Years to a CMOs Tenure

• 31-05-2012
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• CMO, Technology complexity, real-time data, sSocial Data, Related Blog
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Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure.  At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.  Research indicates that the[...]
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