Posts Tagged "technology-based-solution"
Solutions Marketing: Helping Your Customers Become Solutions Companies
- 14-11-2012
- Most Recent Blogs, Customer Connection
- customer-centric, solutions marketing, Customer Connection, move to solutions, product to solutions marketing, product/service commoditization, shift in business, solutions challenge, solutions oriented approach, solutions transformation, technology-based solution
- 0 comments
The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff. The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and[...]
READ MORE
Productizing Solutions:Cracking the Code to Profitability
- 26-02-2010
- Most Recent Blogs, Offering Distinction
- core offering, technology-based solution, Offering Distinction, Productizing Solutions, Service-Product Mix, Solution, Solutions Matrix, Solutions Productization Continuum
- 2 comments
In some ways, the concept of "productizing solutions" is an oxymoron. Many feel that, by definition, solutions require considerable customization when they are delivered to a customer. If it's too productized...well, then, it's not really a solution -- it's a commoditized offering that doesn't[...]
READ MORE