Solutions vs. Product Development Processes: Are They Different?

• 05-03-2014
• Other Solutions Issues, Most Recent Blogs
• Solutions Development, new product development, NSD, NPD, Solutions vs. Product Development Processes: Are They Different?, Solutions vs. Product Development Processes, New Solutions Development (NSD), Comparison with 5 Leading NPD Models, Stage Gate, Agile, PACE, the Product Development Management Association (PDMA) Toolbook, Synapse, 5 m
• 0 comments

A previous survey that we conducted a little over a year ago revealed that professional marketers who are responsible for developing new solutions feel that the activities, methods and processes that they employ are different from those used to create new products.  Are they right?  Are the[...]
READ MORE