Posts Tagged "solutions-success-in-categorysolutions-marketing-success-stories"
Solutions Marketing: How Avnet Applied Change Management Principles to Make the Transition from a Products-Based Company to a Solutions Company
- Most Recent Blogs, Success Stories for Strategic Alignment
- CategoryStrategic Alignment, customer-centric, adkar, Change management, Organization change, Avnet, Culture change, Solutions success in CategorySolutions Marketing Success Stories
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We recently conducted a poll and asked what the biggest challenge in moving from a product-oriented business focus to a more customer-centric, solutions oriented approach was. I was surprised that an overwhelming percentage of the respondents selected “managing the cultural and behavioral[...]