Is solutions selling dead...or more important than ever?

• 03-03-2009
• Sales Acceleration, Most Recent Blogs
• geoffreymoore, Solutions, Selling, solutions marketing, Provocative Selling, Solutions Sales in CategorySales Acceleration
• 2 comments

Did longtime tech marketing guru Geoffrey Moore just publish an obituary for one of the most successful forms of selling in our industry’s history? In a recent Harvard Business Review article, "In a Downturn, Provoke your Customers," Moore and his TCG Advisors team propose a new method for[...]
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