Posts Tagged "solutions-offering"
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- Solutions Insights, CategorySolutions Marketing Success Stories, Solutions, Marketing Innovation, solutions selling, Sales Enablement, Sales Support, TELUS, Sales tools, Solutions offering, Sustained success in CategorySales Acceleration
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Here's a common scenario: A company spends significant time and energy create a new set of solutions for a specific market segment. A cross-business unit board agrees to support the new initiative and asks Marketing to put together a go-to-market plan for the new solutions. The marketing team rolls[...]