Posts Tagged "solutions-marketing-invensys-organizational-strategy-strategic-shift-in-categoryoffering-distinction"
Solutions Marketing: How Invensys built a Business Value Solutions Model that Moved it out of a Commodity Business
- Success Stories for Offering Distinction, Most Recent Blogs
- CategorySolutions Marketing Success Stories, Solutions Marketing; Invensys; Organizational strategy; strategic shift in CategoryOffering Distinction
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Many technology companies that have served the manufacturing and process automation markets have struggled to get technology innovation accepted, resulting in a concentration of products that are seen to be commoditized and generic “for the plant floor”. This is a story of a[...]