Posts Tagged "solutions-marketing-in-categorysolutions-marketing-success-stories"
- Most Recent Blogs, Success Stories for Strategic Alignment
- Go-To-Market strategy, CategoryStrategic Alignment, Solutions complexity, Solutions marketing in CategorySolutions Marketing Success Stories
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Dealing with Solutions Complexity
The complexity of today's go-to market models for solutions can make heads spin within the marketing and sales groups of technology companies. It’s very typical for a customer to deal with 3-5 separate companies in order to piece together their own solution. [...]