Solutions Success Story: How Honeywell Provided Customers with a Full Solutions Experience

• 29-08-2011
• Success Stories for Strategic Alignment, Most Recent Blogs
• Go-To-Market strategy, CategoryStrategic Alignment, Solutions complexity, Solutions marketing in CategorySolutions Marketing Success Stories
• 4 comments

Dealing with Solutions Complexity The complexity of today's go-to market models for solutions can make heads spin within the marketing and sales groups of technology companies.  It’s very typical for a customer to deal with 3-5 separate companies in order to piece together their own solution. [...]
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