Posts Tagged "solutions-marketing-definition"
Understanding the Roles, Responsibilities and Future Opportunities for a Solutions Marketer
- 23-04-2012
- Other Solutions Issues
- Solutions Marketing definition, ITSMA, Solutions Marketer, Other Solutions Issues, Solution Marketing, Anatomy of Solutions Marketer, Future of Solutions Marketing, Role of Solutions Marketer
- 17 comments
For nearly a decade, we've seen IT and other high-technology companies struggle to make the transition from selling primarily products to creating and selling real customer-centric solutions.
As companies have moved to a more solutions-based business model, there has been a need for a new type[...]
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Solutions Marketing: Musings on a Definition
- 18-08-2011
- Strategic Alignment, Most Recent Blogs
- Solutions Marketing definition, solutions marketing, Sales Enablement, Competitive analysis, Key business problem, Messaging and positioning, New solutions, Pricing, Thought leadership in CategoryStrategic Alignment
- 2 comments
A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written.
I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]
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