Posts Tagged "solutions-marketing-definition"

Understanding the Roles, Responsibilities and Future Opportunities for a Solutions Marketer

For nearly a decade, we've seen IT and other high-technology companies struggle to make the transition from selling primarily products to creating and selling real customer-centric solutions. As companies have moved to a more solutions-based business model, there has been a need for a new type[...]

Solutions Marketing: Musings on a Definition

A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written. I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]