Posts Tagged "solutions-marketing"
Solutions Marketer: An 8-Step Model to Solutions Market Research
- 14-10-2014
- Most Recent Blogs
- solutions marketing, Market Research, 8-Step Model to Solutions Market Research, steps to market research, Fundamental Steps of Market Research, A Classic Approach to Market Research, defining customer problem, determine the information needed, select customer segment, information availability, data collection methods, sample population, c
- 0 comments
“Research is to see what everybody else has seen, and to think what nobody else has thought”.
Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine
Every significant new business initiative starts with a market assessment. This is usually the first stage in the classic Stage[...]
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Enabling Solutions Through Services: How PTC Developed a Model to Scale Professional Services for Solutions Growth
- 18-02-2013
- Most Recent Blogs, Success Stories for Offering Distinction
- CategorySolutions Marketing Success Stories, Market leading solution, solutions marketing, PTC, Customer-based solution, Enterprise solutions, Servies leadership, Software-based solutions, Solutions centers, Solutions market, Solutions marketing winning formula, Solutions scalability, Value-added solutions in CategoryOffering Distinction
- 1 comments
The Role of Professional Services in Creating a Customer-Based Solution
For product-based companies, creating new technologies that improve customer business performance is their main focus. Whether they produce networking gear, manufacturing equipment, medical equipment, or off-the-shelf[...]
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Solutions Marketing: Helping Your Customers Become Solutions Companies
- 14-11-2012
- Most Recent Blogs, Customer Connection
- customer-centric, solutions marketing, Customer Connection, move to solutions, product to solutions marketing, product/service commoditization, shift in business, solutions challenge, solutions oriented approach, solutions transformation, technology-based solution
- 0 comments
The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff. The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and[...]
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A New Way of Thinking about What’s Different with Solutions Marketing
- 26-09-2012
- Most Recent Blogs, Other Solutions Issues
- marketing, solutions marketing, Relationship Management, Sales Enablement, Solutions Development, Solutions Marketing Competency, Solutions Marketing Performance, Stakeholder Communication, Strategy & Market planning, Success Model in CategoryOther Solutions Issues
- 0 comments
Solutions Insights’ Solutions Marketing Success Model:
Winston Churchill summed it up best – solutions marketing is a “riddle wrapped in a mystery inside an enigma”. OK, so he was talking about Russia and not solutions marketing, but I have no doubt that if solutions marketing as we[...]
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Incorporating Organizational Change Into Your Solutions Marketing Approach
- 24-07-2012
- Strategic Alignment, Most Recent Blogs
- Solutions change management, solutions marketing, Internal Communication, Change management, Communication plan, Internal message, Organization change, Risk identification, Transformation in CategoryStrategic Alignment
- 11 comments
Four Steps for Transformation Success
Guest Blog Post: Charles Born
Good solutions solve complex problems and often evolve into highly complex company offerings with complex value propositions. They need to be effectively communicated to potential buyers so that sales are successful. A solution[...]
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Using Thought Leadership to Address the 3 Top Solutions Marketing Challenges
- 07-06-2012
- Other Solutions Issues
- Thought Leadership, solutions marketing, Other Solutions Issues, Solution Marketing, identify audience, New Market Opportunities, Organization Silos, Thoughtleadership, Working Across Silos
- 18 comments
In a February 2012 survey that was conducted by Solutions Insights and ITSMA on Anatomy of Solutions Marketer only 6% of solutions marketers listed as one of their top three challenges “Creating thought leadership to support solutions approaches.” Either they've got this problem solved, or they[...]
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The continuing ‘tech marketing transformation'—outlook for 2012
- 09-04-2012
- Related Blog, Most Recent Blogs
- solutions marketing, Related Blog, Campaign Marketing, IDC, Tech Marketing, tech marketing transformation
- 0 comments
Tech marketing organizations have been in a snow-globe swirl of re-organization, budgetary upheaval and operational transformation over the past two years. IDC expects some of this volatility will settle down a bit as we work our way through 2012 and beyond.
This does not mean that the "tech[...]
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Solutions Marketing: 6 Keys to Creating a Playbook that Solutions Salespeople Will Use
- 15-03-2012
- Sales Acceleration, Most Recent Blogs
- Playbook, solutions marketing, Sales playbook, Complex Selling, Customer Business Problem, Customer Focused, Interactive Playbook, Sales force, Sales management, Solutions Selling in CategorySales Acceleration
- 9 comments
Sales Playbooks have been around a long time, but there seems to be a new resurgence of interest in using Playbooks to support solutions sales.
In our work with companies who have invested in solutions-based Playbooks, we believe paying attention to the following elements will significantly[...]
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