Posts Tagged "solutions-marketer"

Solutions Marketers: What Are Companies Looking For?

Over the last decade, the move to solutions by global companies has been steadily growing.  More and more B2B companies – in nearly every industry – have realized that merely producing and selling good products will, sooner or later, hamper their growth and profitability. Customers can no[...]

Understanding the Roles, Responsibilities and Future Opportunities for a Solutions Marketer

For nearly a decade, we've seen IT and other high-technology companies struggle to make the transition from selling primarily products to creating and selling real customer-centric solutions. As companies have moved to a more solutions-based business model, there has been a need for a new type[...]