Posts Tagged "solutions-insights"
Stop Creating Your Solutions with a New Product Development Methodology
- 08-07-2014
- Most Recent Blogs, Other Solutions Issues
- Solutions Insights, solutions development process, 3 separate professional and support services into a broad solution, develop, market, and sell high-value solutions, results of the survey, customers’ business environments, new solutions development, new product development, NSD, NPD, www.solutionsinsights.com, shurley@solutionsinsights.com, 781-686-1607
- 0 comments
Picture this scenario – you’re a Product Development Manager or Director at a large B2B company, and you’ve just been asked to develop a new “solution”. Instead of being asked to design an upgrade or add new features or functionality to a single product, you’re now responsible for[...]
READ MORE





Solutions Success Story: How TELUS helped its sales force succeed in selling solutions
- 07-06-2011
- Success Stories, Most Recent Blogs, Success Stories for Sales Acceleration
- Solutions Insights, CategorySolutions Marketing Success Stories, Solutions, Marketing Innovation, solutions selling, Sales Enablement, Sales Support, TELUS, Sales tools, Solutions offering, Sustained success in CategorySales Acceleration
- 0 comments
Here's a common scenario: A company spends significant time and energy create a new set of solutions for a specific market segment. A cross-business unit board agrees to support the new initiative and asks Marketing to put together a go-to-market plan for the new solutions. The marketing team rolls[...]
READ MORE





Provoking the sale: One crucial meeting?
- 03-03-2009
- Sales Acceleration, Most Recent Blogs
- sales, geoffreymoore, Solutions Insights, Selling, Solution Selling, Solutions Marketing in CategorySales Acceleration
- 1 comments
While the main idea of “provocation-based selling” may not be so new, Geoffrey Moore’s recent article has certainly provoked some useful thinking here at Solutions Insights. Steve Hurley has already presented our general perspective that the differences between Moore’s “new” idea[...]
READ MORE





Solution Marketing:We've launched!
- 22-01-2009
- Most Recent Blogs, Other Solutions Issues
- Solutions Insights, Solutions, Other Solutions Issues, Launch, Startup
- 0 comments
It’s official – Solutions Insight, Inc., is open for business!
Frankly, we couldn’t have picked a worse time to start up our company. As we all know, the stock market has tanked, unemployment is edging towards double-digits and is at its highest level since 1980, and the amount of[...]
READ MORE




