Posts Tagged "solutions-in-categorycustomer-connection"

Using account-based marketing to create and market new solutions

B2B companies committed to selling high value solutions often struggle where the rubber meets the road: the individual customer or prospect. Their websites highlight "solutions" and marketers pump out collateral that talks about their customers' business problem, but they have a much tougher time[...]
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Lessons from IBM's CIO community

Everyone selling high value solutions wants to engage C-level executives. They're the ultimate decision makers. They can provide deep insight into both their own companies and emerging issues in your markets. They can give you the most powerful references and testimonials. Of course they're[...]
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