Solutions Marketing : Should your Go-To-Market Strategy Include Social Media?

• 15-08-2013
• Most Recent Blogs, Strategic Alignment
• channel solutions, solutions challenge, Communication channel, Market-relevant solutions, Social media go-to-market, Solutions effectiveness, Social media for solutions in CategoryStrategic Alignment
• 1 comments

Studies continue to show that solutions marketers are looking to use social media tools as part of their go-to-market strategies. However, in a B2B world, where the offers are complex and expensive, has social media proven to be successful? Has it become core to how companies go to market? As part[...]
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