Posts Tagged "solutions-development"

Solutions vs. Product Development Processes: Are They Different?

A previous survey that we conducted a little over a year ago revealed that professional marketers who are responsible for developing new solutions feel that the activities, methods and processes that they employ are different from those used to create new products.  Are they right?  Are the[...]

A New Way of Thinking about What’s Different with Solutions Marketing

Solutions Insights’ Solutions Marketing Success Model: Winston Churchill summed it up best – solutions marketing is a “riddle wrapped in a mystery inside an enigma”.  OK, so he was talking about Russia and not solutions marketing, but I have no doubt that if solutions marketing as we[...]