Posts Tagged "solutions-development"
Solutions vs. Product Development Processes: Are They Different?
- 05-03-2014
- Most Recent Blogs, Other Solutions Issues
- Solutions Development, new product development, NSD, NPD, Solutions vs. Product Development Processes: Are They Different?, Solutions vs. Product Development Processes, New Solutions Development (NSD), Comparison with 5 Leading NPD Models, Stage Gate, Agile, PACE, the Product Development Management Association (PDMA) Toolbook, Synapse, 5 major phases of the NSD process:, Market Assessment, Ideation/Concept Creation, Concept Evaluation, Specifications Definition
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A previous survey that we conducted a little over a year ago revealed that professional marketers who are responsible for developing new solutions feel that the activities, methods and processes that they employ are different from those used to create new products. Are they right? Are the[...]
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A New Way of Thinking about What’s Different with Solutions Marketing
- 26-09-2012
- Most Recent Blogs, Other Solutions Issues
- marketing, solutions marketing, Relationship Management, Sales Enablement, Solutions Development, Solutions Marketing Competency, Solutions Marketing Performance, Stakeholder Communication, Strategy & Market planning, Success Model in CategoryOther Solutions Issues
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Solutions Insights’ Solutions Marketing Success Model:
Winston Churchill summed it up best – solutions marketing is a “riddle wrapped in a mystery inside an enigma”. OK, so he was talking about Russia and not solutions marketing, but I have no doubt that if solutions marketing as we[...]
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