Posts Tagged "shifting-trends"
Solutions marketing and ABM: Recommendations for making them work well together
- 19-04-2011
- Most Recent Blogs
- ABM, Solutions, Key accounts, Marketing Innovation, Account-Based Marketing, Customer Connection, Shifting Trends, Service importance, Customer Loyalty, Marketing Campaign
- 0 comments
For companies that are committed to building and selling solutions, understanding how to adapt marketing tools and activities to support the more complex and higher value solutions offerings is critical. One area of B2B marketing where solutions go-to-market principles need to be applied is[...]
READ MORE
Solutions Marketing: The four P's are OVER
- 06-02-2011
- Most Recent Blogs, Other Solutions Issues
- 4 P's, Solutions, Marketing Innovation, Other Solutions Issues, Marketing mix, Offerings, Shifting Trends, Value, Value Proposition
- 5 comments
Virtually every marketing student on the planet can recite the 4 P’s: Product, Price, Place and Promotion. Since the early 1960's when Harvard Business School professor Neil Borden first described them as key elements of the marketing mix, the 4 P's have held their ground as the foundational[...]
READ MORE