What the Practitioners Say -- The Uneasy Transition from Products and Services to Solutions

• 22-09-2014
• Strategic Alignment, Most Recent Blogs
• B2B solutions marketers, Schneider Electric, Orange Business Services, CapGemini, GE, Click Software, ROI benefits, Applying Solutions Metrics, portfolio of products, services, customer satisfaction, share of wallet, ability to cross-sell, time to market, soccer midfielder
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Due to the complexity of new issues and challenges that businesses face today, and the need to deliver offerings with greater value to customers, the bottom line is that many companies still have a difficult time developing and marketing the new solutions offerings that their customers need. As[...]
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