Posts Tagged "sales-strategy"
Solutions Success Story: How DuPont Built a Services-Led Solutions Business
- 26-07-2011
- Most Recent Blogs, Success Stories for Offering Distinction
- customer-centric, CategorySolutions Marketing Success Stories, DuPont, Marketing Innovation, Service importance, Services capability, Business model, Product offering, Sales strategy, Shifting needs, Shifting trends in CategoryOffering Distinction
- 4 comments
All of the solutions success stories that we’ve written over the past few months have shown how technology-based companies have become more customer-centric by creating solutions that seamlessly integrate both products and services. It’s important to understand, however, the move to solutions[...]
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Solutions Success Story: How VMware shifted its go to market strategy to a solutions focus
- 15-04-2011
- Most Recent Blogs, Success Stories for Strategic Alignment
- Go-To-Market strategy, CategoryStrategic Alignment, sales, Solutions, Marketing Innovation, Solution Selling, Sales strategy, VMware, Organizational alignment, Transformation in CategorySolutions Marketing Success Stories
- 2 comments
VMware, a software company focused on virtualization and cloud computing, recently faced a classic dilemma that many companies, especially technology-based companies, have encountered. The business model was to develop and sell software packages. These packages were created and sold as products --[...]
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