Posts Tagged "sales-strategy"

Solutions Success Story: How DuPont Built a Services-Led Solutions Business

All of the solutions success stories that we’ve written over the past few months have shown how technology-based companies have become more customer-centric by creating solutions that seamlessly integrate both products and services. It’s important to understand, however, the move to solutions[...]

Solutions Success Story: How VMware shifted its go to market strategy to a solutions focus

VMware, a software company focused on virtualization and cloud computing, recently faced a classic dilemma that many companies, especially technology-based companies, have encountered. The business model was to develop and sell software packages. These packages were created and sold as products --[...]