Should We Perform the Last Rites on Solutions Selling?

• 29-08-2012
• Other Solutions Issues, Most Recent Blogs
• BANT model, solutions selling, Other Solutions Issues, Complex Solutions, Insight Selling, Sales Nirvana, Selling Attributes, Transactional Vendor
• 2 comments

It’s been the mantra of sales management in the B2B sectors for over 30 years.  Whether you sold for Xerox, Raytheon, IBM, Monsanto, United Technologies or even McKinsey the path to the sales jackpot was the same – learn the techniques of solutions selling.  Every company that has sold high[...]
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