Posts Tagged "sales-enablement"

A New Way of Thinking about What’s Different with Solutions Marketing

Solutions Insights’ Solutions Marketing Success Model: Winston Churchill summed it up best – solutions marketing is a “riddle wrapped in a mystery inside an enigma”.  OK, so he was talking about Russia and not solutions marketing, but I have no doubt that if solutions marketing as we[...]

Solutions Marketing: Musings on a Definition

A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written. I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]

Solutions Success Story: How TELUS helped its sales force succeed in selling solutions

Here's a common scenario: A company spends significant time and energy create a new set of solutions for a specific market segment. A cross-business unit board agrees to support the new initiative and asks Marketing to put together a go-to-market plan for the new solutions. The marketing team rolls[...]