Posts Tagged "research"

Marching forward with solutions marketing...at least on the Web

Notwithstanding the endless angst about "solutions" as a meaningful term, it's clear that B2B technology firms continue to march ahead promoting their solutions offerings and capabilities. Our latest evidence comes from a web-based analysis of 51 of the world's leading B2B technology firms[...]
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New Point of View on "Four Steps to Solutions Growth"

I'm pleased to announce the launch our new Point of View series. Over the next several months, we'll release a series of short, research-based perspectives on how companies can improve performance in their solutions businesses. Our first Point of View, Adjusting to the New Reality: Four Steps[...]
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