Posts Tagged "relationships"
Marketing to key accounts: It's all about the relationships
- 09-10-2010
- Most Recent Blogs, Customer Connection
- contentmarketing, sales, Key accounts, Relationships, Marketing Innovation, Selling, Solutions Marketing in CategoryCustomer Connection
- 0 comments
I was interviewing a Key Account Manager for a large tech firm the other day, and was struck by her comment that she wanted the firm's marketing people to be much closer to her customer.
This is a large global account we're talking about, with a big account team and numerous multi-million dollar[...]
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Four steps to strengthening B2B customer connections
- 19-05-2010
- Most Recent Blogs, Customer Connection
- CEO, ibm, Community, Strategy in CategoryCustomer Connection, Councils, Customer, Key accounts, Reference Management, Relationships, Social Media
- 1 comments
IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. An overwhelming 88% of large enterprise CEOs told IBM that getting closer to customers is a top business strategy for the next five years, placing it[...]
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