Posts Tagged "related-blog"

Social Data can Add Years to a CMOs Tenure

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure.  At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.  Research indicates that the[...]
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The continuing ‘tech marketing transformation'—outlook for 2012

Tech marketing organizations have been in a snow-globe swirl of re-organization, budgetary upheaval and operational transformation over the past two years. IDC expects some of this volatility will settle down a bit as we work our way through 2012 and beyond. This does not mean that the "tech[...]
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Conversation with Jonathan Becher - CMO - SAP GlobalMarketing

SAP India is the fastest growing subsidiary of SAP AG, and Jonathan Becher was in India to understand the industry trends and speak to the influencers and bloggers. Paul Writer also managed to sneak in a few minutes to have a conversation with this Global CMO on tips for blogging and the[...]
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Marketing Automation, Analytics Big B2B Trends for 2012

After interviewing some 200 brand marketers and executives from 10 agencies that work with business-to-business clients, Jeff Ernst,Forrester Research analyst concludes that marketing automation and analytics, mobile devices, and content marketing will be big trends in 2012. For some, those[...]
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