Posts Tagged "reference-management"
Customer references and solutions marketing: Building blocks for business impact
- 15-02-2011
- Most Recent Blogs, Customer Connection
- best practice, sales, Solutions, Reference Management, Customer Evidence, Marketign Innovations, Marketing Challenges, References, Success stories in CategoryCustomer Connection
- 1 comments
B2B marketers focused on high value solutions know that customer evidence is like gold. Great products may sell themselves based on features or price. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services,[...]
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Four steps to strengthening B2B customer connections
- 19-05-2010
- Most Recent Blogs, Customer Connection
- CEO, ibm, Community, Strategy in CategoryCustomer Connection, Councils, Customer, Key accounts, Reference Management, Relationships, Social Media
- 1 comments
IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. An overwhelming 88% of large enterprise CEOs told IBM that getting closer to customers is a top business strategy for the next five years, placing it[...]
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