Posts Tagged "ranjay-gulati"
Why is customer-centric marketing still more talk than action?
- 07-10-2010
- Other Solutions Issues, Most Recent Blogs
- Ranjay Gulati, customer-centric, ibm, CSC, Marketing Innovation, solutions marketing, David Moschella, EMC, Michael Shrage, Customers, Innovation, Other Solutions Issues
- 2 comments
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking:
Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]
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Customer-centricity for catalyzing solutions success
- 12-05-2010
- Most Recent Blogs, Customer Connection
- Ranjay Gulati, Solutions, Customer-centricity, Organization, Strategy in CategoryCustomer Connection
- 0 comments
We're thrilled that Tom Sadtler, a veteran marketer with deep experience in solutions marketing at HP, CA, and other industry leaders, has joined the fold at Solutions Insights as one of our trusted associates. Tom is particularly interested in organizational change for solutions, and agreed to[...]
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