Posts Tagged "product-to-solutions-continuum"
Solutions Marketing: Have you Experienced the Shift from Services to Solutions?
- 04-11-2011
- Offering Distinction, Most Recent Blogs
- ISBM, solutions marketing, Offering Distinction, Product to Solutions Continuum, SPIN Selling, Technology-based Companies, Emergence of Solutions
- 4 comments
“Build a strong services business. That’s where the future revenue for technology companies will be”…
The Drive to Build a Services Business
Technology-based companies saw the gold glittering up in the “services” hills. Build out a solid professional services capability, the[...]
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